As a growing company, you have endless ways to advertise products and services. Trends come and go, but using custom-made signs is still one of the best things you can do. You just need to ensure your signs are appealing, a feat you can achieve if you pay attention to these suggestions.
Stick to Your Company's Brand
Your company deserves a jaw-dropping sign that dramatically sticks out, but it will be all for naught if you don't remember to stick to your company's brand. That means designing the sign to represent your company and the image it already has in place. For instance, if your company has an iconic logo with distinct colors, use similar visuals on your company's custom-made sign. Your branding efforts won't be disorganized but rather have cohesion that further enhances brand identity.
Think About Contrast
Wherever you decide to put your company's custom sign, it needs contrast to stand out. Otherwise, people will drive by without noticing the effort and money you put into a custom sign for advertising purposes. How can you achieve the proper contrast?
You have a couple of strategies at your disposal. One of the easiest is simply incorporating a border around your company sign that stands out from the graphics. Using bright and bold colors is another easy way to improve sign contrast.
Experiment With Different Sizes
Sizing is one of the most relevant physical specs of a custom-made sign, and because of its importance, take a look at many size options. Experiment with them to see what size has the best effects. Surely there's a sign size that's the most readable, fits your budget, and stands out on your building's exterior. Just keep looking at different sizes until you find the best match.
Have Small Samples Made by a Manufacturer
Once you have a good grasp on the elements that your custom sign needs, find a manufacturer and have them create a few small samples. They won't represent the true scale of your company sign but will have important details to assess nonetheless. For example, you can gain hands-on experience with the samples' materials, textures, and overall visuals. If you're happy with what the manufacturer achieved, you'll feel much better about them developing the actual sign for your building.
Advertising is the lifeblood of a successful business regardless of the products and services you offer customers. Custom-made signs go a long way with advertising, especially when they have the correct elements. Reach out to a local service, such as Expert Signs, to learn more.