Give Me A Sign

How To Use Countertop Easel Sign Holders To Drive Jewelry Store Sales

The right signage can help your jewelry store drive sales and educate customers as they shop. Countertop easel sign holders make the process of advertising and marketing your jewelry simple. Here are just some of the many ways you can use these sign holders to complete your store's setup and help motivate customers to buy. 

Directional Signage

Department stores use directional signage to tell customers where they can find goods throughout the store. At a jewelry counter, directional signage shows customers where each type of jewelry is located. You can use countertop easel sign holders to mark the locations where you display diamonds, gemstones, gold, silver, and platinum pieces. Have signs printed featuring an elegant font and a description of the items contained in each section of your jewelry counter. For example, one sign might reference diamond bridal jewelry, while another might lead customers to gold chains and charms. The easel sign holders sit directly on top of each case for quick reference as customers shop. 

Educational Signage

While some customers may enter your store with a solid foundation of knowledge about jewelry, others may not know a lot about what they are looking for. Educational signage can help shoppers better understand what they want to buy before they start to browse. Easel signs explaining the "Four C's" of diamonds can be helpful for a customer who is shopping for an engagement ring, and a sign explaining the difference in karats for gold makes it easy to determine the durability of a piece for everyday wear. Work with a printer to create signs that fit in your easel sign holders to create a professional look for all your educational signage. 

Promotional Signage

Promotional signage is key for driving sales, as it points customers to the best deals in your store. Placing this signage in easel holders on top of your jewelry counter helps reinforce sale prices while customers shop. You can also position signs with different sale messages along the counter to indicate promotions on specific types of jewelry. One easy way to keep your counter free from excess sign clutter is to have smaller interchangeable signs printed, which you can then slip at the bottom of your directional signage. So, you might have a small message stacked over your diamond directional sign to indicate all diamonds are on sale for a specific percentage off. Of course, you can also use additional easel sign holders throughout your jewelry counter space to simply call out that your store is having a sale. 

Contact a company like Plastic Displays And Fixtures Co. Inc. to learn more.