Businesses and organizations need marketing tools galore to help in the development and promotion of products and services. One of the most powerful tools marketing campaigns can't do without are exhibitions. Exhibitions facilitate the display of products and enable your team to meet and interact with potential clients. If your marketing campaigns rely on exhibitions, you likely wonder which is advisable between renting and owning an exhibit booth. In that case, the points below explain why exhibit rentals are the superior option.
1. Customization
With exhibit rentals, you choose the size, design, and layout for your booth. You can also add, adjust, or remove particular booth components that aren't to your liking or don't serve your company's needs. Therefore, if it's your first trade show or you want to try a new approach, you can use an exhibit rental to test the waters by trying various concepts and evaluating the outcomes. Plus, a custom rental is unique and more likely to attract and impress existing and potential customers.
2. Hold concurrent shows
Sometimes you need to hold many trade shows and exhibitions to help you interact with more clients, increase sales, and take your message to more regions. However, each event needs a booth. Trade show booths, especially custom ones, can be costly. Therefore, small or startup companies that can't make significant financial commitments may find it difficult to buy more. Fortunately, you can use exhibit rentals to hold multiple trade shows without compromising schedules or deadlines and breaking your finances.
3. Professional assistance
Much goes into setting up a successful tradeshow and exhibit, including using the right colors, making interactive booths, and ensuring images contain proper resolution and formatting. All these can be confusing for exhibition newbies and startup companies. But there's no cause for worry because you can get guidance and assistance from the professionals running a reputable exhibit rental company.
4. Save time
To buy an exhibit booth, you must follow a lengthy process. This process includes finding a suitable vendor, selecting customization options, and printing materials for display. Moreover, once the exhibit booth is complete, shipping commences. Then, after receiving it, you will need to handle installation and storage after use. All these steps eat up time you would otherwise spend marketing your products and growing your company. Try renting exhibit booths that come ready for use and are quick to install so that you avoid this issue.
5. Fewer expenses
Exhibit booths need routine maintenance and proper storage, even when they are not in use. That is essential in ensuring they last longer even with constant shipping, installation, and dismantling. Plus, some structural parts, graphics, and electrical components will wear out and demand refurbishing and replacement over time. If you want to cut costs, rent your exhibit booths and let the rental company pay for storage and maintenance needs.
To learn more, contact a company like Stevens Exhibits & Displays Inc.